For 50ml Milan, Italy

‘The Wondrous Life’ is a series of murals that celebrate the self nurture, playfulness, intimacy and curiosity that customers feel when shopping at the 50ml store in Milan. These pieces are very different but share a boldness, a soulfulness and an earthy spirit.

Featuring iconic Italian plants, flowers and fruits, these mural works channel the Italian heritage of this brand and create a sensory link between the products for sale and the natural elements so often found in our everyday lives but perhaps not always fully noticed or appreciated.

Photographs by Margherita Bonetti